Skip to main content

Business Trade Shows Part II: During the Event



We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself.

You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you're exhibiting. Now it is time to work the booth.

First, recognize that your goal is to use this show to develop as large a list of prospects as possible. That means you not only want visitors at the booth, you need their contact information. The proven way to get attendees contact information is to offer them something for free, or run a contest for something worthwhile. Most booths will offer some give way, coffee mug, etc. at the booth if visitors sign a contact info sheet. People can't resist free stuff, no matter how much they don't need another mug or could afford to buy them on their own by the caseload. Therefore, have give a ways.

You can also run a contest for those willing to take the time for a demo of your product or service. If they will take the extra step, enter them for a raffle for something of greater value, such as an iPad or tablet.

If anyone shows special interest, keep your non-exhibit hours open to schedule meetings for coffee or a demo.

Beyond getting prospects, use the show for broader networking. Work the other booths and introduce yourself to other exhibitors to get your name known. You can never do enough networking, and you never know when it might pay off. If the exhibitor entrance fee does not include entrance to other networking events such as meals and meet-and-greet-happy-hours, consider buying a ticket for access. These offer additional opportunities to network.

Finally, don't forget social media. Throughout the show, post pics of yourself with clients or prospects who visited your booth. You can even use the event hashtag if they have one to help your business generate buzz!

Next time, let's talk about what to do once you get back home.

Comments

Popular posts from this blog

Leave virus protection to your MSP Doctor

Leave virus protection to your MSP Doctor Cyberattacks on individuals and businesses for nasty purposes is nothing new. Stealing data, disrupting business, national activities, and just causing general mayhem has been going on for as long as there has been a digital world to attack. Ransomware, however, seems to stand out as a particularly unique and especially troublesome form of crime. For one thing, once an attack has happened, there is likely nothing to do to retrieve your data until you have given in to the demands of the criminals. As a small- to medium- sized business owner, you should never just rely on off-the shelf virus protection programs as the sole tool to protect your organization against cyber crime. In all cases you should rely on an IT professional to look at every aspect of your IT infrastructure to ensure that everything possible is being done to protect your data. Beyond that, ransomware attacks are a particularly troublesome form of crime that requires special...

Stars of the show: Cloud and VOIP

Stars of the show: Cloud and VOIP Despite annoying challenges presented by the abrupt shift to the WFH model thanks to the pandemic, there were some tech heroes that saved the day. These two made WFH possible. The cloud The cloud is that platform whereby you outsource your data storage as well as many of your applications. With the cloud, your data and software applications are no longer physically located in a specific geographic location. Therefore, access is no longer tethered to a user's physical location. The cloud was the biggest game changer during the pandemic because it allowed businesses to get anytime, anywhere access to their data as well as critical applications. It wouldn’t be wrong to say that if it weren’t for the cloud, a lot of businesses wouldn’t have been able to survive the pandemic at all. VoIP Along with the cloud, VOIP proved to be one of the most critical elements when it came to business continuity during this pandemic. It revolutionized business commu...

Outsourcing: an overview

Outsourcing: an overview Outsourcing today simply involves using external entities to handle specific, specialized business functions so that organizations can focus on their core competencies. The idea of seeking outside support for areas that are not core to a business is many decades old. However, seeking support from external providers can make a lot of sense, especially in fields that involve considerable complexity. One example, as human resources becomes increasingly complex practice, especially in areas that involve often complex and arcane laws such as benefits and employment law, many smaller companies are increasingly outsourcing some or all of their HR tasks. IT is another example. Like human resources, IT covers a wide range of specialties, for which no one or two individuals can possibly hope to be fully versed in. As the CEO of a small- to medium-sized firm, or perhaps a line manager, why should you consider outsourcing all or part of the IT function? One immediate rea...